Feel good in your outfit

At Sadie & Sage we believe that what you wear can change the course of your day for the better. We design the feel-good outfits, effortless outerwear, luxe knits, and flirty dresses made to celebrate the joyful moments in our lives.

So be joyful, make memories, inspire others, appreciate everything, and Sadie & Sage will be there every step of the way.

"I think when you look in the mirror, the most important thing is how you see yourself and the decision you make in the morning of what you're going to wear can really affect that. What you wear can actually change the course of your day."
Sinae Kim
Sinae Kim
CEO & Founder
Sign with 'Sadie x Sage' sitting on a brick wall with glass windows.

Sadie & Sage's Mission

At Sadie & Sage, we believe clothing should be more than just something you wear — it should mean something. A favorite dress that holds a memory. A top you reach for when you want to feel like yourself again. A piece that fits not just your body, but the rhythm of your life.

Our mission is to create clothing that’s made with intention, worn with joy, and rooted in purpose. We design each collection with storytelling in mind. These are thoughtful pieces meant to live alongside your moments, both big and small.

In a world that moves fast, we’re choosing to slow down.
 To produce only what’s needed.
 To make space for intention over excess.
 And to offer collections that feel personal, not disposable.

Because the clothes we wear every day deserve as much thought as the moments we wear them for.

Person using a red fabric cutter on a white surface with blurred background

Our Journey Towards Sustainability

At Sadie & Sage, we know the fashion industry has a lot of work to do, and we're not claiming to have it all figured out. But we care deeply about doing things better, and this next chapter is our way of making a change.

For years, we ran a traditional retail website with ready-to-ship styles and standard processing times. But over time, we started to feel like the fast-paced model didn’t align with how we actually wanted to create or how we wanted you to shop. So we made the big decision to step back, hit pause, and rebuild with more intention.

Now, we’re back with a new approach: a pre-order only model. That means we only produce what’s been ordered. This helps us reduce waste, avoid overproduction, and slow things down in the best way. Every piece is made with purpose, and every order helps us stay true to our values.

We’ll also occasionally offer select ready-to-ship pieces in our “Life Happens” section — items that were originally created for wholesale but became available due to unexpected changes (because, well, life happens). These are small, limited drops and won’t follow the same pre-order timeline.

We're also making thoughtful improvements behind the scenes — from our manufacturing partners to our packaging — and while we’re still learning, we’re proud to be moving in the right direction.

Thanks for being part of the journey. We’re so glad you’re here.

Two people hugging outdoors with a clothing rack and blue umbrella in the background

Our Values

At Sadie & Sage, we believe fashion has the power to uplift — to connect, to express, to care. Everything we do is rooted in that purpose. From the pieces we design to the way we show up in our communities, our values are stitched into every part of the brand.

Empowerment

We’re here to help women feel seen, strong, and like their fullest selves — not just through what they wear, but how they wear it. We celebrate individuality, confidence, and creativity in every form.

Community Care

As a woman-founded brand, we’re deeply committed to lifting up other women — especially those from marginalized and under-served communities. We partner with organizations to provide clothing for survivors of domestic violence and sex trafficking, and meals for those experiencing homelessness. It’s a small part of how we give back, but it means everything to us.

Environmental Responsibility

We’re in the process of becoming a better brand — one that puts the planet at the center of how we operate. While we’re still learning and evolving, our move to a pre-order model is a major step forward in reducing overproduction and waste. It’s not perfect, but it’s progress — and we promise to keep you informed every step of the way.

Two women with dogs in an outdoor setting with clothing racks in the background

Giving Back to the Communities that Inspire Us

Sadie & Sage has always championed giving back to its community, and since 2018 we have channeled our surplus inventory towards supporting vulnerable communities, including but not limited to individuals experiencing homelessness, at-risk youth, survivors of sex trafficking and domestic violence.

In 2018, we had the honor of partnering with Keeps Boutique to provide new, in-season clothing completely free to teen girls in the foster care system throughout East Texas. Though we’re no longer actively involved, we continue to admire the heart behind their mission. At Keeps, every girl is treated to a personalized shopping experience, guided by loving volunteers who help them find outfits that make them feel confident and seen. Each girl can try on as many pieces as she likes and choose 6 items…for Keeps! To learn more about Keeps Boutique click HERE.

In 2023 we partnered with Qualified, an organization whose mission is to empower survivors of sex trafficking and those at risk of being trafficked to identify and pursue their dream vocation. They help create the path for a life of financial and physical independence by providing occupational therapy support, life skills, career training and mentoring programs. In 2024 our CEO Sinae Kim joined Qualified as a member of their board. To learn more about Qualified click HERE.

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    A Brand With Heart & Community

    Built on connection, care, and giving back. We actively support local charities and causes that uplift and strengthen the communities around us.

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    Made-to-Order

    Each piece is created after your order-never before.This allows us to avoid excess inventory and deliver something made just for you.

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    A More Mindful Way to Shop

    We invite you to slow down, shop intentionally,and wear with love.

Why Preorder?

We moved to a pre-order model because we wanted to rethink the way we make and release clothing.

Instead of producing in bulk and hoping it sells, we only make what’s been ordered. This helps us reduce excess inventory, avoid waste, and create with more intention. Pre-ordering gives you a chance to shop more mindfully, knowing each piece is made just for you, not pulled from an overstocked shelf.

It also gives us the space to design at a slower, more thoughtful pace — not urgency. We're not claiming perfection. We're simply choosing to do things differently by creating fewer pieces and to be more conscious about how we show up in the world through our clothes.

Thanks for being part of this journey with us.

Interested in carrying Sadie & Sage in your store? Check out our Wholesale page to learn more.

Get in Touch

Mon - Fri: 8 am - 5 pm PST

Email Us: heythere@sadiesage.com