Editor's Letter
Hello there! It’s me, Sinae, your friendly neighborhood CEO.
We recently celebrated 10 years together! A Thank you is in order (yes, You!) for the love, support and genuine kindness through the years. Without you, we would not be here. So, with more than a few God-given miracles and a healthy dose of experience under our belt, we dare to dream of an even better era for us and for you!
To begin with, we’re starting 2026 with the bold theme to align our passions, our responsibilities and our talents. We want what we do, what we say and what we wear to impact people in a meaningful, positive way. With the start of a new year (and new decade) and a new season launch, there is no better time than now.
Warmly,
Sinae Kim, CEO & Founder





